Investor Working Model · Confidential · September 2026

The case
for Sunsets.

A working commercial model for a premium rooftop hospitality network. The figures below are planning assumptions for pilot design and partner conversations, not audited forecasts. The strategic premise is that each successful venue adds content, reach and brand value to the wider network.

Strictly confidential — not for distribution — property of Sunsets · Studio NSQ

Investment Thesis

Three reasons
this works.

🔒
The Network Is the Moat

Every new Sunsets venue feeds live content to every other. A competitor can copy the concept, but they cannot copy the network. As venues multiply, the live-feed library becomes a proprietary, compounding asset that grows more valuable with every location added.

🌅
The Experience Is Unmatchable

Sunsets combines 4K visual immersion, directional soundscapes, scent diffusion, themed cocktails, and private group booking into one seamless product. No single element is revolutionary — but the combination is. The category doesn't exist yet. That's the opportunity.

📈
The Model Scales Without Proportional Cost

Hotel partnerships mean Sunsets doesn’t own or operate rooftops — it licenses the IP and system. Each licensing deal generates upfront fees plus revenue share. Capex stays low. Margin expands as the network grows. It is hospitality as a software business.

Market Opportunity

A large market.
Underserved.

$115B
Global Luxury Hotel Market
Growing at 6.5% CAGR through 2030. Premium F&B is a significant and growing revenue driver for luxury hotel operators.
$32B
Premium Experiential F&B
Rooftop bars, immersive dining, and group experience venues. Growing at 9% CAGR. Post-pandemic experience economy tailwind driving demand.
$4.2B
Sunsets’ Addressable Market
Premium rooftop concepts in Tier-1 global cities, targeting high-net-worth group bookings, corporate events, and affluent experiential consumers.

Why now is the right moment

Three macro trends have converged to make Sunsets viable and timely. The technology is ready. The consumer appetite has peaked. The hotel sector is desperate for differentiation.

Experience economy surge: Post-pandemic, consumer spend on experiences over goods has hit record highs. Memorable moments command premium pricing.
4K streaming is now viable: Latency, bandwidth, and hardware costs have reached the point where high-quality live feeds are commercially deployable in hospitality settings.
Hotels need differentiation: Post-COVID, every major hotel chain is looking for F&B concepts that drive non-guest traffic and fill off-peak capacity.
Social media as free marketing: TikTok and Instagram virality are built into the product. Every booth is a content creation moment. Organic reach replaces paid acquisition.
Dubai as global launchpad: UAE's tourism growth, high F&B spend per visitor, and international media visibility make it the ideal proof-of-concept market.

Comparable Analysis

Proven models.
Larger opportunity.

Concept Model Locations Revenue / Venue Key Differentiator
Nobu Licensing / JV 50+ cities $8M–$20M Celebrity chef brand
Sketch London Standalone 1 venue £20M+/yr Immersive art dining
Eataly Licensing 40+ cities $15M–$30M Italian food concept
Meow Wolf Owned + Licensed 4 venues $12M–$25M Immersive art experience
The Ivy Group Franchised 80+ venues $3M–$8M Heritage restaurant brand
Sunsets ★ Licensing / JV 1 → 20+ (4yr) $1.8M–$2.5M Network-effect experience brand
Sunsets Year 1 figures are conservative pilot projections. Network revenue at 10 cities (Year 4): $18M–$25M system-wide. Unlike standalone concepts, each Sunsets venue can contribute content and audience value to the wider network.

Financial Projections

The numbers.
Stress-tested.

The figures on this page are internal planning assumptions intended to test whether the concept can support a scalable operating model. They must be revalidated against an actual site, partner commercial terms, fit-out budget, seating capacity and observed pilot demand before being used for fundraising or contractual decisions.

$2.1M
Year 1 Revenue
Dubai pilot · midpoint of $1.8M–$2.5M range
65%
Operator Net Share
After venue costs & hotel revenue share
$1.4M
Year 1 Net to Concept
Plus $75K–$150K upfront licensing fee
40%+
Cocktail Margin
Premium cocktail program · primary revenue driver
+22%
Event Revenue Uplift
Full-booth private events fill non-peak hours
$22M
Year 4 Network Revenue
10 venues · system-wide · conservative model
Metric Year 1 Year 2 Year 3 Year 4
Venues (cumulative)12–35–710+
System Revenue$2.1M$4–6M$10–14M$18–25M
Licensing Fees$125K$250–400K$600K–1M$1.2–2M
Event Revenue (% total)—12%18%22%
Concept Owner Revenue$1.4M$2.8–4M$6.5–9M$12–16M
40%+
Cocktail Margin
Premium spirits, low pour cost, high ticket price per niche
65%
Operator Net Share
After venue costs, staffing, and hotel revenue share
85%
Licensing Margin
Licensing revenue is near-pure margin — IP and standards only
72%
Event Booking Margin
Flat-fee event bookings with F&B minimum — minimal incremental cost

Investment Structure

Where the
capital goes.

Pilot Venue Build-out — Dubai40%
LED screen installation, booth theming, scent systems, audio, lighting. Hotel provides the rooftop shell — Sunsets builds the experience layer.
Technology — Streaming & CMS30%
Content production (24+ city library), streaming pipeline, scene management dashboard, booking system integration.
Brand, Marketing & Launch20%
Influencer launch campaign, brand design system, photography, opening PR. Built for organic viral spread.
Legal, IP & Advisory10%
Trademark registration, partnership agreements, IP protection across target markets, UAE entity setup.

Return
scenarios.

Based on comparable hospitality brand exits and licensing businesses. Returns modelled at Year 4 (10-venue network) with conservative and base case assumptions.

Conservative 4–6× 5 venues operating, licensing revenue established, brand equity proven
Base Case 8–12× 10-venue network, full scene library, $18–22M system revenue, strategic acquisition interest
Bull Case 15–25× Global brand with 20+ venues, proprietary tech platform licensing, strategic exit to major hotel group or IPO

Why Now

The window
is open.

01
First-mover advantage is available

No equivalent concept exists anywhere in the world. The category is open. Every month of delay is a month a better-funded competitor could enter. The window is open, not permanent.

02
Secure the first flagship partner

The next commercial milestone is a flagship Dubai rooftop partner with the right view, guest profile and willingness to co-develop the pilot. The venue is part of the product. Site selection should come before detailed fit-out economics.

03
IP protection must happen now

Trademark registration, NDA infrastructure, and legal protection must precede the public pitch. Every week without protection is a week of vulnerability. Investment funds the legal layer first.

04
The tech cost curve has peaked

4K LED display costs have dropped 60% in five years. Commercial scent diffusion is under $500/unit. Phase 1 is buildable now at a fraction of what it would have cost in 2020.

Ready to
discuss?

We are looking for the right first investor — someone who understands that the future of hospitality is built on experience, not just accommodation, and who sees the network effect before it's obvious.

Stage
Pre-Seed · Pilot Ready
Entity
UAE — UAQ Free Zone
Hub
sunsets.studionsq.com
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